Today, it's not only about highlights and box scores; it's about the world around it. At every turn, it’s the culture that feeds our fandom — be it through music, drama, style, controversy, rumors and so much more.
It's the culture that draws us in, connecting us to what happens on the field in a deeper, more intimate way. The culture is the soul of every play, every highlight, every game. And that is why you have to get sports culture to get sports.