Today, it's not only about highlights and box scores; it's about the world around it. At every turn, it’s the culture that feeds our fandom — be it through music, drama, style, controversy, rumors and so much more.
It's the culture that draws us in, connecting us to what happens on the field in a deeper, more intimate way. The culture is the soul of every play, every highlight, every game. And that is why you have to get sports culture to get sports.
When you’re in the spotlight, you have to look good. From signature hairstyles to flashy jewelry, the players who aren’t afraid to express themselves are the ones who change the game.
The game has changed and the old way of sports coverage is going up in flames. Players make headlines just as much for what they do on the court, as off it. From thinking the earth is flat to beefing with the old guard, there’s plenty to be said and plenty of quotes to go around. But always pay close attention. Otherwise, you’ll miss it.
Individuality comes in all hair shapes and sizes. Being different doesn’t just apply to your skills, but also how you look. Most of the time, it’s all fun and games (like Antonio Brown’s Lego cut). But sometimes, for people like Jaylon Sewell, emulating your favorite player’s look (OBJ) can result in controversy and suspension - offering a sharp look into race issues and generational gaps.
Kicks are a business, an obsession, a religion. On the field or off it, the stakes are high in the sneaker game and fans aren’t afraid to hand out L's. That’s why it’s a $350 billion industry—and growing. All from a single piece of sports equipment.
A simple flick of the wrist: disrespectful distraction or spontaneous celebration? From Yasiel Puig to Jose Bautista, major leaguers are flinging their bats after homers and flipping off a century of conservative baseball tradition.
Not all sports icons have to be athletes. As colorful as they come, Craig Sager’s joy, style and grace made a lasting impact on sports culture. His battle with cancer and passing reminded everyone that it’s more than a game, and that he will be missed from sidelines forever.
A sweet treat symbolizes a bitter rivalry. “Cupcake” was a term for motivating teammates at Thunder practices. When Kevin Durant left, Russell Westbrook posted one on social media as a slight. From there, it took on a life of its own, inspiring memes, chants and T-shirts. And it helped us understand team dynamics a little better.
May 7, 2002. Allen Iverson battled injuries all season, lost his best friend and bowed out of the playoffs early. Then a reporter asked the beloved All-Star, former MVP and cultural maverick the least interesting question in the history of press conferences. The answer? Unapologetically iconic and forever misunderstood, like The Answer himself.
The “No Fun League” has a problem. The spotlight is on the things we tend to love: the celebrations, the swag, the juice. But in the face of this complicated moment, the players are getting creative and bringing fun back to the game.
The cultural climate around the game will always inspire statements in it. From taking a knee during the national anthem to standing up against coded words like “posse,” the biggest stages are no place to keep quiet.
A number is more than a jersey, it’s an emotion. A number is as synonymous as a player’s name. It not only represents who you are, but the legacy you’ve created. In the case of recently passed Marlins pitcher, José Fernández, a number became family. And with one swing from Dee Gordon’s bat, a one-run homer counted for 16.
